Let’s Try, a snacking brand, has raised $2.5 million (Rs 21.6 crore) in its latest funding round led by Singapore-based SWC Global. The company’s existing investor portfolio includes Wipro Consumer, 100Unicorns, Venture Catalysts, and boAt founder Aman Gupta. The startup plans to use the fresh capital to expand its distribution across Tier I, II and III cities, strengthen its supply chain among others. Previously, it raised an undisclosed sum from Wipro Consumer Care – Ventures in exchange for a minority stake. Founded by Nitin Kalra, the company offers a diverse range of products, including namkeens, wafers, cookies, cakes, and sweets. The fresh capital will fuel the company’s next growth phase by expanding distribution across tier I, II and III cities, strengthening supply chain and backend operations, launching new snacking options, and aggressively investing in both digital and offline brand-building initiatives, according to a company statement.
