Innovist, the parent company of personal care brand Bare Anatomy, has secured Rs 136 crore (around $16 million) in a Series B funding round led by ICICI Venture, with participation from Mirabilis Investment Trust, Niveshaay Investment, and existing investor Sauce.VC. The round included both primary and secondary components, facilitating an exit for early backer Accel. The company plans to channel the funds into product development, business expansion, and team growth. Innovist, founded in 2018 and also operating Chemist at Play and Sunscoop, has now raised over $26 million to date. CEO Rohit Chawla stated the company is one of India’s fastest-growing BPC players and is targeting Rs 300 crore in revenue by FY25, up from Rs 36.53 crore in FY23.
