Global audio and electronics giant Bose Corp has doubled down on its investment in homegrown consumer electronics brand Noise, which primarily sells smartwatches and audio devices. This funding follows Bose’s initial investment in Noise’s maiden funding in December 2023, wherein Noise reportedly raised USD 10 million at a valuation of USD 420 million from the American brand. As reported in media, “The board at Noise has passed a special resolution to issue 4,915 compulsory convertible debentures at an issue price of Rs 3,45,833 each to raise Rs 172 crore or $20 million, its regulatory filing sourced from the Registrar of Companies (RoC) shows.” Noise was founded in 2014 by Gaurav Khatri and Amit Khatri. The company remained bootstrapped till 2023. It is one of the leading players in the homegrown smartwatch segment. Noise Co-Founder Amit Khatri took to LinkedIn to share the news in a post titled “A New Chapter Begins for Noise”. “Thrilled to share that Bose has reinvested USD 20 million in Noise. Last year, we welcomed Bose Corporation as a strategic investor — and their belief in our vision helped us push the boundaries in wearables and audio innovation.
