Glimpse, the first AI-powered, end-to-end deduction management service for CPG brands, has closed an oversubscribed $10 million series A funding round. The round was led by 8VC, with participation from existing investors YCombinator, Origin Ventures, and Informed Ventures, as well as new investor Allison Pickens, the former COO of Gainsight. Retailer deductions can drain up to 3 percent of a CPG brand’s revenue, wiping out 10 to 30 percent of profit margins. For a $10 million brand, that could mean up to $200,000 lost each year to invalid deductions. But for most brands, disputing retail deductions—chargebacks for pricing errors, damaged goods, and other issues—means pulling invoices, cross-referencing spreadsheets, and emailing retailers. While many deductions are disputable, the process of challenging them is often manual and inefficient, requiring significant time and resources, leading to missed deadlines and lost revenue. “When brands get paid what they’re owed by retailers and distributors, they can put that money back into growing their business,” said Akash Raju, CEO and co-founder of Glimpse. “Since launching in April 2024, we’ve worked with more than 125 brands to recover lost revenue. We’re excited to expand our reach to new retailers, distributors, and categories, bringing the power of automated deduction management to even more CPG brands.” Glimpse’s AI-powered service automates deduction management, integrating with major distributors like KeHE and UNFI, and retailers like Target, to manage the entire process. Glimpse delivers an average return on investment of four to five times, with some early adopters seeing returns as high as 33 times.
